Location in School: Ms. McLellarn’s classroom, North wall
Brand: U.S. Naval Reserves
Corporation: U.S. Navy
Company Motivation: Encourage students to enroll in the Naval Reserve.
My Thoughts: This calendar is actually what got me thinking about choosing this as my project. Basically I saw it every day in class which got me wondering just how much advertising was in the school. The calendar is quite large, about 2X 2.5 feet, and seems grossly out of place in the classroom. Generally we are a Liberal school and this is the only example of military literature I can recall seeing around the building. The calander, though it doesn’t explicitly say it, is intended to get the kids interested in a military career.
It promotes this by showing images of strong people doing strong people things, but maintaining the function of a calendar so as not to end up in the recycling bin. Upon closer inspection, I noticed that a useable calendar sponsored by the National Education Association was pinned underneath.
Welp, how’s that for advertising?
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