Item: University of Oregon Poster

Location in School: Ms. McLellarn’s classroom

Brand: University of Oregon

Corporation: N/A

Motivation: Recruit and encourage students to attend their school.

My Thoughts: Cleveland High and UO have always gone hand in hand, and many of our departing seniors are headed their way. UO’s literature throughout the school is in place to raise awareness of their college and its benefits. The poster is pretty subtle, as far as ads go. In fact only the signature duck mascot, the large O on the lower left, and the blurb of fine print really provide any indication as to what it promotes. Even in a commercial-free school I would expect to see college fliers out and abundant.